Recession ? - Who cares ?

FIAT 500

Auto industry is one of the most severely hit by US recession mainly. Three biggies of Detroit are concerned about their existence in the business. Next month we can again expect a bailout package offered by FED bank to save those heavy weights.

BMW MINI COOPER

But few companies like Daimler, Fiat & BMW have a reason to cheer , because small cars like SMART(Daimler), 500(FIAT) & MINI COOPER(BMW) don't care about the slowdown of auto sales. They are not only showing sales increment over the months but also have offered the parent

companies a hope to survive.

But what is the reason of this contradictory behaviour of these kind of models? Colin Couchman, the auto analyst of GLOBAL INSIGHT said " If you make cars that are nice, keep their value over time & give people a good deal of pleasure on a daily basis,people will buy them." The volatile crude price may have convicted the consumers & the trendy looks along with the brand have converted them into purchasers.