Valentine's day has been converted into an unofficial festival in India. Thanks to the mighty marketers who along with the incredible Indian media has transformed it into an event to get more exposure to the products & services.But this year it is going to be the real test for them due to the global slowdown continues.Consumers plan to spend an average $102.50 on Valentine's Day gifts and merchandise, versus $122.08 per person last year, according to the National Retail Federation's 2009, Valentine's Day Consumer Intentions and Actions survey. According to the serves the average spending on the gift items like rose,greetings,jewellery has been effected globally. India being a major exporter of roses for different festivals has reported 30% reduced sales this financial year. This ill financial weather can not dominate lover's market for long. They have found new way called online dating , a cheaper way for making relations of busy people. So the online dating agencies like Perfect Match.com has been proved to be recession proof with a steady growth in sales.
So, this year few have to compromise with intangible gifts rather than tangible ones.Hope the next 14th will come with a packet of boom......
2 comments:
nice way to portray ur thoughts...well just to add people do buy roses on 14th feb even if they get it for 200 bucks......over all nice content i hope ur message gets coveyed to the right PERSON :) :)
Perfect,but i dont see any reason that will stop young cupid couple buying roses for each other.Anyway nice post for vday special
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