“By end of the day, brands profit while products merely sell.” – Rajiv Bajaj
February came with a hope for auto companies. Two wheeler companies have shown steady growth after decline of several months. But Bajaj Auto could not write it's growth story while rivals Hero Honda & TVS grown at a reasonable rate. Bajaj Auto, which replaced the market leader Hero Honda few years back, could not maintained it due to wrong positioning & problem of distribution channels.
XCD 135 DTSi is saying a different story after it has been repositioned recently. The new commercial of two girls along with addition of new feathers definitely has given a distinct image to this brand. Now the sales is showing a steady growth trend. The added quality is paying off. The communication is in line with the legendary brand Pulsar. XCD 135 is all set to storm the gap of 125 & 150cc in Indian market. Bajaj is expecting to become the market leader again by riding XCD.
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